I too feel your pain...
The 30th of Sept was a very deceptive date and a bad marketing ploy. SE should have been upfront from the start and said something on the lines of..
"30th Sept will be the date that we are shipping the first batchs of the X1 from our warehouses in Asia, We expect them to reach the telecom companies in the UK and have them sell the X1 around the 10th of October"
By doing this, yes there would have been some who went off and get HTC TDP but then at least the rest of us would know for sure and not get really frustrated and peed off and another set of delays and at least know that we should be able to buy it on the 10th.
I'm getting mine from Vodafone and reckon it will be atleast the 13th before I get to be able to order it since there is a co-branding area on the back that they will want to play with, wont get the **** thing until the 16th at the earliest.
**** you Vodafone